Duration
5 week
2024
UI Design / Development
Solutions
Project Overview
Encompass Home Warranty, a Canadian home warranty company, was preparing to expand into the U.S. market and needed an innovative and informative website to establish credibility with potential customers.
The challenge was ambitious: design and deliver a landing page in just five weeks for a major industry event. The website needed to be visually compelling, communicate the company’s value proposition effectively, and stand out in a competitive market.
With a tight deadline, we took an agile and strategic approach—diving deep into user research, analyzing competitors, and crafting a clear, persuasive message. Our goal was to create a seamless, high-impact user experience that was both functional and ready for launch on time.
Our approach
To meet the challenge, we focused on creating a user-centric, high-impact design that balanced aesthetics with functionality.
Enhanced credibility and trust: A polished design that strengthened the company’s reputation and competitive positioning.
Modernized brand identity: A fresh, modern, and visually appealing corporate image that resonates with users.
Optimized information accessibility : by making essential information easier to find and easy to understand.
Strategic alignment: The design reinforced the company’s value proposition while enhancing client engagement.
Outcome
The result was a fully bilingual, user-friendly website with clear content and a modern design. It strengthened Encompass Home Warranty’s credibility and helped them stand out in a competitive market.
By focusing on smart design and a smooth user experience, we created a site that builds trust, boosts engagement, and supports their U.S. expansion.